Urgo is a forward-thinking D2C brand that offers a range of everyday essentials, including party cups, sandwich bags, and aluminum foil. These products are designed for convenience and are readily available on popular marketplaces like Swiggy Instamart, Zepto, and Blinkit. The brand seeks to meet the needs of modern consumers by combining functionality with a fresh, appealing aesthetic.

Studuo was integral in bringing Urgo to life, taking charge of the brand naming, identity design, packaging, and marketing collateral. The name “URGO,” an abbreviation of “Urban Goods,” reflects the brand’s contemporary and urban-centric approach. The design strategy centers on a vibrant color palette featuring bright green and purple, which not only gives the brand a lively and energetic feel but also ensures that Urgo’s products stand out on both digital platforms and physical shelves.

The brand identity crafted by Studuo is aimed at young, dynamic consumers who appreciate a blend of practicality and style. The tone of voice is friendly, approachable, and resonates with this demographic, making Urgo a preferred choice for their everyday needs. Beyond just packaging, the brand’s identity is designed to disrupt the market by transforming ordinary, utilitarian products into items that bring a sense of fun and vibrancy to the kitchen. Urgo redefines how daily essentials are perceived, elevating their presence in the home and creating a product experience that resonates globally.

The combination of bold design, vibrant colors, and a modern tone of voice positions Urgo not just as another supplier of kitchen essentials, but as a brand that adds value and style to everyday life. Through Studuo’s innovative design and strategic branding, Urgo is set to make a significant impact in the market, offering products that are as visually appealing as they are functional.