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Studiopipin’s Unique Approach to Maschill’s Branding: Weaving Culture and Comfort

Studiopipin’s Unique Approach to Maschill’s Branding: Weaving Culture and Comfort

Maschill epitomizes unwavering faith and enduring commitment, a testament to resilience and passion within the hospitality industry. Inspired by the successes of Bale Ocasa hotel, Maschill embarked on a courageous journey, expanding its horizons to establish a new haven of warmth and hospitality. Amid challenging times, Maschill’s founders pressed forward, guided by faith and imbuing every aspect of the hotel’s creation with boundless love and understanding. Strategically located near the airport, Maschill stands as a beacon of comfort and cultural immersion, seamlessly blending transit accommodation’s convenience with Indonesia’s diverse heritage.

Driven by a visionary mission, Maschill aims beyond mere lodging; it aspires to be a gateway to Indonesia’s soul, inviting guests on transformative journeys of exploration and discovery. With each stay, Maschill endeavors to foster an appreciation for Indonesia’s culture, weaving traditions, art, and cuisine into the fabric of the guest experience.

Rooted in the timeless wisdom of Psalm 42:1, Maschill draws strength and purpose from its connection to the divine. The hotel’s philosophy emphasizes profound understanding and reverence, recognizing true hospitality as an expression of spiritual grace and compassion. Guided by this ethos, Maschill’s dedicated team endeavors to forge meaningful connections with guests, providing highly personalized service and fostering an atmosphere of genuine warmth and hospitality.

Maschill’s identity design reflects its values and purpose, epitomizing the cultivation of culture and comfort through hospitality. The minimalist deer logo embodies the founder’s tasteful minimalism, serving as the brand’s visual hallmark. Graphic elements derive from a central illustration symbolizing the hotel’s core values, beliefs, and character.

At the heart of Maschill’s essence lies the concept of cultivation – a commitment to nurturing growth within individuals and communities. Through its unique blend of comfort, culture, and consciousness, Maschill aims to elevate the guest experience, leaving a lasting impression that extends beyond their stay. With a steadfast belief in genuine care and love for culture, Maschill endeavors to touch the hearts and minds of each guest, fostering profound connections and appreciation for Indonesia’s vibrant tapestry of traditions. In doing so, Maschill aspires to not only provide respite but also cultivate a deeper understanding and reverence for the beauty and richness of Indonesian culture.

CREDIT

  • Agency/Creative: Studiopipin
  • Article Title: Studiopipin’s Unique Approach to Maschill’s Branding: Weaving Culture and Comfort
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Indonesia
  • Agency/Creative City: Jakarta
  • Market Region: Global
  • Project Deliverables: Brand Design, Brand Identity
  • Industry: Hospitality
  • Keywords: Hotel, Environmental Hotel, Faith, Green, Brand Design, Deer logo, Deer

  • Credits:
    Graphic Designer: Josephine Cassandra Widjaja

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