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StudioDFlorez Brings Ayurvedic Tradition to Life in Tea Packaging Design

StudioDFlorez Brings Ayurvedic Tradition to Life in Tea Packaging Design

The idea was born from the need to represent the properties of a product to make drinks in the form of an infusion, of healthy, natural, and medicinal origin based on Ayurvedic medicine, for this we investigated the concept of Ayurveda taking us back to a style of healthy life that has existed in India for more than 5000 years. Based on this context, we designed a packaging that brings together the properties that represents the plants and that generates a feeling of well-being and harmony.
The combination of soft and well-being tones such as green along with golden tones that refer to the tone of the drink when it is prepared is the way we used throughout the project to generate a visual reference along with the design elements we chose which in this case are leaves of various sizes always respecting the idea of a clean design. The design is not oversaturated with too many elements, but that those that are included provide sufficient visual value to identify and transmit the main idea of ​​the product.
The ingredients of the product are always shown throughout the presentation to provide a quick reference of what it contains, and what the product looks like in every stage from its packaging till the cup to show the ease of use and preparation of drink.
The texts seek to give comfort on reading, and a quick answer to what the drink is for, a factor that we always identify as a major shortcoming in this kind of product. Finally, a combination of photography and illustration is chosen. The colors and elements of the illustration enhance the tone of the image to complement each other in a perfect balance.

CREDIT

  • Agency/Creative: StudioDFlorez
  • Article Title: StudioDFlorez Brings Ayurvedic Tradition to Life in Tea Packaging Design
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Colombia
  • Agency/Creative City: Bogota
  • Market Region: Asia, Europe, South America
  • Project Deliverables: Packaging Design
  • Format: Box
  • Industry: Food/Beverage
  • Keywords: tea, ayurveda, drink

  • Credits:
    Designer: Yevheniia Hlova

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