In this project, we meticulously crafted a brand identity that merges clean aesthetics with vibrant energy, carefully balancing colors, typography, and visual elements to create a cohesive and engaging experience. At the heart of this brand are two beloved classics – coffee and croissants – a match made in culinary heaven. This pairing evokes warmth, comfort, and a sense of familiarity, yet it never loses its power to captivate.

Our goal was to encapsulate that same effortless charm and indulgence in every aspect of the design. We wanted the brand to feel approachable yet distinctive, which led us to infuse a playful personality into the concept. The name Mi Dulce (“my sweet”) became our guiding inspiration, embodying both affection and delight. To bring this idea to life, we introduced whimsical illustrated cats into the packaging and branding elements. These playful feline characters add a layer of joy and personality, making the product feel even more inviting.

The soft, warm color palette mirrors the golden hues of freshly baked croissants and the rich tones of coffee, creating a visual harmony that feels comforting and indulgent. Meanwhile, the cats’ mischievous yet endearing expressions reinforce the brand’s lighthearted spirit, making it memorable and engaging.

The result is a brand that doesn’t just look appealing it tells a story. It invites customers into a world where every detail, from the first glance at the packaging to the first sip of coffee, feels like a small, sweet moment of happiness. It’s more than just a product; it’s an experience that blends simplicity, pleasure, and a touch of playfulness just like that first delicious bite.