Studiobubble was asked by Surati to design their new line of potato snacks. Consisting of five “exotic flavours” such as Masala, Sriracha, and Thai Chilli. These were not particularly common in the North American market. The challenge was how to show each flavour in an informative and different way to attract the consumer. Studiobubble focused on the ingredients, making them the big heroes of the design, crashing and exploding the flavours as they merge together in vibrant bursts of colour!
Surati’s roots are traced back to Kampala, Uganda, where brothers Harilal and Maganlal Sheth founded the company. The Surati brand quickly became famous in its own right in East Africa, and the business expanded as one store turned into three. Headquartered in Toronto, Canada, Surati is a leading Indian food manufacturer and distributor, serving “Ultimate Indian Food” pleasures to millions of customers worldwide.
CREDIT
- Agency/Creative: Studiobubble
- Article Title: Studiobubble Designs Snacks for Surati
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Canada
- Agency/Creative City: Toronto
- Market Region: North America
- Project Deliverables: Art Direction, Brand Design, Concept Art, Food Photography, Illustration, Packaging Design
- Format: Bag
- Substrate: Plastic
- Industry: Food/Beverage
- Keywords: Packaging design,Illustration, potato snacks,
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Credits:
Creative Director/Designer: Yashar hassan
Illustrator: Kim Martin
Printer: Totalpac.Inc.
Client: Surati
