Rivière Noire is more than just a rum; it’s an invitation to journey. Inspired by the rich and captivating landscapes of Mauritius, this brand embodies the essence of authenticity and sophistication. Designed for mixology enthusiasts and lovers of refined cocktails, it showcases a white rum with delicate aromas, perfectly suited for classics like the Daiquiri, Mojito, or Planter’s Punch.

The Design: A Balance of Boldness and Elegance

In creating this brand, we took on the challenge of crafting an aesthetic that is both striking and approachable. By playing with a powerful contrast between black and gold, the design immediately captures attention while conveying an impression of understated quality.

The spontaneous typography adds a vibrant dimension, evoking the energy of Mauritian culture and the creativity of mixologists who bring this rum to life in their creations. The simple color palette and clean lines highlight a premium product, free from unnecessary embellishments, while reflecting a contemporary sophistication.

The Creative Challenge :

Designing the visual identity of Rivière Noire meant finding the perfect balance between tradition and modernity. It was about honoring the landscapes and culture of Mauritius while appealing to a cosmopolitan audience that values both authenticity and aesthetic appeal. The goal was to position Rivière Noire as an essential reference in the French world of mixing rums, all while creating a strong emotional connection with consumers.

A Product That Speaks for Itself

Rivière Noire doesn’t shy away from its essence: it’s a direct, impactful rum designed to elevate every creation behind the bar. “Rivière Noire takes you to Mauritius, non-stop!”

In summary, Rivière Noire is a brand distinguished by its clarity and boldness, a product that embodies quality and passion, and a design that tells a story both local and universal.