For HonesTea, we developed the branding and designed a series of three refreshing canned teas: Lemon, Peach, and Cola. The brand’s ethos, centered around honesty and transparency, inspired a creative concept that celebrates the natural simplicity of the ingredients while standing out with a unique and memorable visual identity.
The foundation of the design lies in the creation of hand-drawn mandalas, each crafted to represent the core ingredients of the teas. These intricate yet modern illustrations bring a personal, artisanal touch to the packaging, visually narrating the purity and authenticity of the product. The mandalas are not just decorative; they tell a story of natural goodness, aligning with the brand’s commitment to simplicity and transparency.
To ensure each flavor had its own identity, we infused vibrant, eye-catching details and a tailored color palette into every design. Lemon is bright and zesty, reflecting its refreshing citrus burst. Peach exudes warmth and sweetness, while Cola brings a bold, nostalgic twist. Despite their individuality, the designs remain cohesive, tied together by the signature mandala concept and clean branding elements.
The result is a product line that feels modern yet timeless, artisanal yet approachable. Each can invites consumers to connect with the brand’s values of honesty, quality, and authenticity while creating a memorable shelf presence that draws attention.
Our goal was to craft a design that not only reflects the product’s natural ingredients but also elevates the overall experience of choosing and enjoying HonesTea. These cans are more than just packaging; they are a celebration of transparency, simplicity, and thoughtful design.
CREDIT
- Agency/Creative: Studio Zak
- Article Title: Studio Zak’s Mandala-Inspired Designs Redefine HonesTea’s Shelf Appeal
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: Rome
- Market Region: Asia
- Project Deliverables: Packaging Design, Packaging Guidelines
- Format: Can
- Industry: Food/Beverage
- Keywords: food and beverage, can, tea, mandala, packaging
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Credits:
Creative Director: Paula Pozza
Photos © Copyright: Studio Zak