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Studio Zak’s Mandala-Inspired Designs Redefine HonesTea’s Shelf Appeal

Studio Zak’s Mandala-Inspired Designs Redefine HonesTea’s Shelf Appeal

For HonesTea, we developed the branding and designed a series of three refreshing canned teas: Lemon, Peach, and Cola. The brand’s ethos, centered around honesty and transparency, inspired a creative concept that celebrates the natural simplicity of the ingredients while standing out with a unique and memorable visual identity.

The foundation of the design lies in the creation of hand-drawn mandalas, each crafted to represent the core ingredients of the teas. These intricate yet modern illustrations bring a personal, artisanal touch to the packaging, visually narrating the purity and authenticity of the product. The mandalas are not just decorative; they tell a story of natural goodness, aligning with the brand’s commitment to simplicity and transparency.

To ensure each flavor had its own identity, we infused vibrant, eye-catching details and a tailored color palette into every design. Lemon is bright and zesty, reflecting its refreshing citrus burst. Peach exudes warmth and sweetness, while Cola brings a bold, nostalgic twist. Despite their individuality, the designs remain cohesive, tied together by the signature mandala concept and clean branding elements.

The result is a product line that feels modern yet timeless, artisanal yet approachable. Each can invites consumers to connect with the brand’s values of honesty, quality, and authenticity while creating a memorable shelf presence that draws attention.

Our goal was to craft a design that not only reflects the product’s natural ingredients but also elevates the overall experience of choosing and enjoying HonesTea. These cans are more than just packaging; they are a celebration of transparency, simplicity, and thoughtful design.

CREDIT

  • Agency/Creative: Studio Zak
  • Article Title: Studio Zak’s Mandala-Inspired Designs Redefine HonesTea’s Shelf Appeal
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Italy
  • Agency/Creative City: Rome
  • Market Region: Asia
  • Project Deliverables: Packaging Design, Packaging Guidelines
  • Format: Can
  • Industry: Food/Beverage
  • Keywords: food and beverage, can, tea, mandala, packaging

  • Credits:
    Creative Director: Paula Pozza
    Photos © Copyright: Studio Zak

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