For Vacaca Tea, a premium soothing laxative tea, we created a logo and pouch design that perfectly balances playfulness with functionality, capturing the brand’s light-hearted essence while ensuring clarity and appeal. This project was all about breaking the mold of traditional laxative tea packaging by introducing a sense of humor and charm while maintaining professionalism and trustworthiness.

The logo design is simple yet highly effective, incorporating the image of a tea bag as a playful nod to the product. Its clean lines and minimal aesthetic make it easily recognizable and adaptable for different packaging formats. By embedding this playful element into the logo, we ensured that the brand identity feels approachable, modern, and engaging while keeping the core product front and center.

The pouch design continues this playful theme with a fun, cheeky illustration that gently references the laxative effect of the tea in a tasteful and humorous way. These illustrations provide a light-hearted touch that invites customers to engage with the product while conveying the brand’s friendly and unique personality. This fun approach helps set Vacaca Tea apart in a market often dominated by overly clinical or bland designs, making it memorable and relatable.

Adding depth and sophistication to the design, we incorporated subtle illustrations of the tea’s key ingredients. These details not only enhance the visual appeal of the pouch but also serve as a nod to the product’s natural and premium quality. The ingredient illustrations are thoughtfully integrated into the overall design, ensuring a cohesive and visually pleasing look that appeals to discerning customers.

The choice of typography and color palette further supports the brand’s identity. Soft, soothing colors were selected to convey calmness and relief, while bold, contrasting elements were used to draw attention to the key product features. This strategic balance ensures the packaging is both visually appealing and highly functional, making it easy for customers to understand the product at a glance.

By combining playful elements with thoughtful design details, we created a cohesive packaging solution that resonates with Vacaca Tea’s target audience. The design invites customers to connect with the brand through humor and charm while reassuring them of the product’s quality and efficacy.

This project reflects our studio’s ability to merge fun and function, creating designs that not only stand out on the shelf but also tell a story. For Vacaca Tea, the story is one of light-hearted relief, premium ingredients, and a brand that isn’t afraid to be a little cheeky while delivering a top-notch product.