Frizzio is a kombucha that reinterprets the nostalgic world of vintage juice cartons — packaged in eco-friendly recycled Tetra Pak and designed to feel like it came straight out of another era, yet infused with a bold, contemporary Gen Z twist. It is more than a beverage; it is a playful cultural statement, a bridge between past and present, and a sparkling invitation to explore a world where memories you never lived feel familiar and comforting.

Frizzio was born from a cultural shift, where Gen Z looks backward in order to move forward. This generation is reshaping nostalgia, gathering fragments of the past — whether it’s grainy illustrations, retro color palettes, or familiar typefaces — and remixing them into something wholly new. Nostalgia here isn’t about repeating history; it’s about creating a sense of belonging to moments and aesthetics you never actually experienced, yet instinctively recognize. It’s a reminder that memory, imagination, and identity can coexist in a single sip.

In a market dominated by kombucha brands that lean heavily into green, minimalist, and “clean” design codes, Frizzio dares to be different. It celebrates imperfection, creativity, and self-expression, giving its audience a reason to pause and engage. This is a kombucha that refuses to blend in on the wellness shelf — instead, it fizzes outward, bursting with color, character, and a sense of irreverent fun.

The brand identity is a careful blend of old and new. Grainy, tactile illustrations meet a warm, vintage-inspired color palette, while bold, confident typography ensures a modern edge. Adding to the charm is a quirky dog character, playfully wrapping around the packaging with its tail wagging, making appearances on the front and back — a collectible element that sparks curiosity, engagement, and delight with every bottle.

Frizzio embodies a neo-vintage aesthetic — a love letter to the tactile, the imperfect, and the joyfully human. It speaks to a generation that finds comfort in the past but lives unapologetically in the present. Here, nostalgia is not a retreat but a form of rebellion, a reminder that the past can be reshaped, reimagined, and infused with personality. Its debut flavor, Orange, sets the tone: bright, cheeky, and full of character, ready to shake up the kombucha category with style, attitude, and unapologetic individuality. Frizzio doesn’t just quench thirst; it invites a playful, sensory, and emotional experience with every sip, turning drinking kombucha into a ritual of discovery, connection, and joyful rebellion.