The Better Chip packaging design pays homage to the ancient tale of the Rabbit on the Moon, reimagining the round tortilla chip as the moon itself. According to legend, a kind rabbit offered its food to a starving traveler, who was actually a deity in disguise. Moved by the rabbit’s generosity, the deity honored it by placing its image on the moon, making it a lasting symbol of kindness and selflessness. This powerful story serves as the foundation for the brand’s design, infusing the packaging with cultural depth and meaning.

This visual storytelling is woven into the packaging concept, blending mythology with vibrant, traditional Mexican patterns—a nod to the deep-rooted connection between tortillas and Mexican heritage. The mirrored, geometric patterns, inspired by Mexican folk art, feature the rabbit, the moon, and key ingredients like carrots, chilies, and honey, varying by flavor. These intricate illustrations create a sense of movement and energy, celebrating the dynamic flavors and rich history behind the product. The result is a bold, eye-catching composition that balances authenticity with a modern and playful appeal.

Designed for a club-size, family-style bag, the packaging embraces a high-contrast color palette, with striking combinations like bright yellow and red or orange and green, ensuring strong shelf impact. A clean, minimalist font provides clarity, allowing the intricate, colorful elements to take center stage. This thoughtful balance between bold visuals and readability makes the packaging not only beautiful but also highly functional.

Crafted to captivate Gen Z and Millennials, this design blends bold creativity with cultural storytelling. It speaks to consumers seeking authenticity and heritage while maintaining a fresh, contemporary edge. The Better Chip’s packaging is more than just a snack bag—it’s an invitation to connect with tradition, enjoy bold flavors, and appreciate a timeless legend.