Studio Unbound, the UK-based branding and packaging design agency, has unveiled its latest concept work for Circus Gin – a theatrical take on premium spirits that brings the golden age of circus entertainment to life through distinctive design.

The concept explores how the mesmerising world of circus performance can be translated into a gin brand that stands out in an increasingly crowded market. The design captures the drama and spectacle of the big top, while maintaining the premium cues expected in the craft spirits category.

“The gin category continues to be saturated with similar botanical and craft-focused designs. With Circus Gin, we wanted to explore how we could disrupt these category norms while still maintaining premium appeal,” says Martyn Garrod, Founder of Studio Unbound. “The concept draws inspiration from the theatrical nature of circus entertainment, creating a brand that demands attention just as a ringmaster commands their audience.”

The design features a distinctive bottle silhouette with striking [enamel] red stripes that mirrors the iconic big top tent, complete with a dramatic peaked crown. At its heart, an inset label design evokes a vintage circus ticket, inviting consumers to ‘step right up’ to their own private show. Each touchpoint has been carefully considered to create a cohesive brand experience that would command attention on shelf and in the premium spirits space.

The result is a bottle and brand design that’s impossible to ignore – a true showstopper that demands attention while maintaining the premium cues essential to the spirits sector. Circus Gin brings personality and playfulness to the category without compromising its sophisticated appeal.

Studio Unbound is a small-but-mighty branding studio collaborating with ambitious FMCG challenger brands. We create attention-grabbing, psychology-driven designs that tell compelling brand stories and push creative boundaries.