Studio Unbound, the UK-based branding and packaging design studio, has just lifted the lid on their latest creation for Danu – a brilliantly straightforward Spanish nut milk that’s shaking things up by simply using more nuts (and less fillers).

Let’s be honest – the plant-based milk aisle is getting pretty crowded these days. But while most brands are busy jazzing up their drinks with all sorts of additions, Danu is taking things back to basics. The brand’s refreshingly simple approach? Chuck in more nuts, keep the ingredient list short and sweet, and let quality do the talking.

“We’ve all seen those plant-based milk labels that need a magnifying glass to read the ingredient list,” says Martyn Garrod, Founder of Studio Unbound. “Danu’s different – they’re not messing about. They’ve properly cranked up the nut content and stripped away anything unnecessary. Our job was simply to bring that simplicity to life through the brand.”

The design is deliciously minimal, just like the ingredients list. Front and centre, you’ll spot a larger-than-life nut cameo that makes no confusion about what’s inside – it’s the hero of the show, taking pride of place on pack. The logo and supporting graphics have been purposefully stripped back to their simplest forms, creating a visual echo of the product’s ‘less is more’ philosophy. It’s a proper breath of fresh air for the category – no cluttered designs or fancy flourishes, just honest, confident simplicity that lets the product’s purity shine through.

What they’ve created isn’t just another alternative milk brand – it’s a bit of a category rebel that’s impossible to ignore. The stripped-back aesthetic makes a bold statement in a category that often tries too hard. Every design element has been carefully considered to reflect Danu’s core truth: the best things in life don’t need complications.

Studio Unbound is a small-but-mighty branding studio that collaborates with ambitious FMCG brands across Europe. We specialise in creating brands that aren’t afraid to do things differently, always with an eye on sustainability and innovation.