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Studio Sly Create Brand Refresh for Artisan, Ceramist and Sculptor Marloe Morgan

Studio Sly Create Brand Refresh for Artisan, Ceramist and Sculptor Marloe Morgan

Marloe Morgan is an artisan, ceramist and sculptor and as her business grew, her brand needed to lead her into new territory with solid foundations. The brand identity was an exercise in the coming together of femininity and minimalism. Developing crafted type and employing the use of both serif and san serif typefaces across the brand, a Yin Yang balance was achieved. The logotype is dynamic, moving formats and changing position. Practicing restraint and embracing texture and tone. Looking closely at the textures and process employed by Marloe, we drew on the detail to tell the story.

CREDIT

  • Design Agency: Studio Sly
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Studio Sly Create Brand Refresh for Artisan, Ceramist and Sculptor Marloe Morgan
  • Brand / Project Name: Branding redesign for Australian ceramicist Marloe Marloe
  • External Design Credits: Photography Shelley Horan
  • Production Credits: Studio Sly
  • Strategic Deliverables: Brand Architecture
  • Design Deliverables: Packaging Design, Brand Identity, Brand Redesign, Graphic Design, Brand Guidelines, Brand Experience
  • Service Brand Application: Brand Guidelines, Editorial, Email/Newsletter, Packaging, Print Brochure, Print Promotion, Print Publication, Print Stationery
  • Location: Australia
  • Market Country: Australia
  • Market Region: Global
  • Industry Category: Retail

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