Marloe Morgan is an artisan, ceramist and sculptor and as her business grew, her brand needed to lead her into new territory with solid foundations. The brand identity was an exercise in the coming together of femininity and minimalism. Developing crafted type and employing the use of both serif and san serif typefaces across the brand, a Yin Yang balance was achieved. The logotype is dynamic, moving formats and changing position. Practicing restraint and embracing texture and tone. Looking closely at the textures and process employed by Marloe, we drew on the detail to tell the story.
CREDIT
- Agency/Creative: Studio Sly
- Article Title: Studio Sly Create Brand Refresh for Artisan, Ceramist and Sculptor Marloe Morgan
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Australia
- Market Region: Global
- Project Deliverables: Brand Architecture, Brand Experience, Brand Guidelines, Brand Identity, Brand Redesign, Graphic Design, Packaging Design
- Industry: Retail
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
