Erlacher is a company of painters, decorators, floor layers which can carry out different building activities, starting from decorating rooms and halls. This agile and dynamic company is managed by two brothers who inherited it from their father. This artisanal company had us make its new brand identity, starting from the logo, defining its name, and redesigning its website using only graphic elements.
Decor and rigour – An unmistakable flair
When drawing the new logo we wanted to give the symbol a dynamic and decorative element supported by a robust and distinctive lettering. The aim was to highlight the company’s diversity within the building industry and how it works quickly without giving up on creativity.
Erlacher. Quality handcraft needs to stand out.
The team, their strengths, collaboration makes them strong!
David Erlacher founded the company in 1991 and later passed on his passion for work to his two sons Armin (administration, commercial consultant) and Elmar (master painter). The family-run company can boast 25 years of experience in the field of interior and exterior construction. Meanwhile we have more than 10 skilled employees.
- Agency/Creative: Studio Puls
- Article Title: Studio Puls Creates Erlacher Branding
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: San Martin de Tor
- Market Region: Europe
- Project Deliverables: Brand Identity
- Industry: Manufacturing
- Keywords: Handcraft, painter, logotype
Art director & CEO: Michael Moling