“A brand from the scretch.
The first food brand, the ProSiebenSat1 Group, reflects the spirit of the times and meets the needs of young women. Shape Republic is the result of efficient, collaborative work between our different disciplines. In a very short period of time, we conceived and created a fitness-food brand including a comprehensive range of products through the match between market needs and design and accompanied the market entry. The Fitness Foods Brand & Product Strategy is the result of intensive trend scouting and comprehensive analyses of nutrition, convenience and design. All of this leads to a consistent corporate, logo, packaging and comprehensive product range concept, which is now being gradually introduced to the market.”