Oolong is proud to announce its new line of luxury soaps, the “Turkish Rose Collection”. Made with raw ingredients and essential oils to nourish the skin, these handcrafted products are dedicated to promoting the local economy and responsible consumption.
The new brand identity underlines the glamour and intrigue of Oolong. The mix of straight lines and curves brought a sense of calm to the brand. We brought this sense of clarity to all the brand communications – including tone of voice and photography. Using nature-inspired colors, we worked to communicate the true essence of the natural ingredients. The colors of the packaging are derived from the content of the soap’s ingredients (yellow and pink rose petals).
- Agency/Creative: Nugno
- Article Title: Studio Nugno Creates The New Oolong Turkish Rose Collection
- Organisation/Entity: Agency, Published Self Promotional Design
- Project Type: Packaging
- Agency/Creative Country: Ireland
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Creation, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Packaging Design, Photography, Product Architecture, Product Naming, Research, Structural Design, Tone of Voice
- Format: Box
- Substrate: Pulp Paper