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Studio Nugno Creates The New Oolong Turkish Rose Collection

Studio Nugno Creates The New Oolong Turkish Rose Collection

About Oolong
Oolong is proud to announce its new line of luxury soaps, the “Turkish Rose Collection”. Made with raw ingredients and essential oils to nourish the skin, these handcrafted products are dedicated to promoting the local economy and responsible consumption.

Design Development
The new brand identity underlines the glamour and intrigue of Oolong. The mix of straight lines and curves brought a sense of calm to the brand. We brought this sense of clarity to all the brand communications – including tone of voice and photography. Using nature-inspired colors, we worked to communicate the true essence of the natural ingredients. The colors of the packaging are derived from the content of the soap’s ingredients (yellow and pink rose petals).

CREDIT

  • Design Agency: Nugno
  • Organisation/Project Type: Agency, Published Self Promotional Design
  • Article Title: Studio Nugno Creates The New Oolong Turkish Rose Collection
  • Brand / Project Name: Oolong - Turkish Rose Collection
  • External Design Credits: Photo editing: Mehmet Turan (@mturan)
  • Production Credits: Print: Phil Sanders (@auroraprint)
  • Strategic Deliverables: Brand Architecture, Research / Insight, Brand Naming, Product Architecture, Brand Strategy, Tone of Voice, Product Naming
  • Design Deliverables: Packaging Design, Photography, Brand Identity, Structural Design, Branding, Brand Creation, Graphic Design
  • Location: Ireland
  • Market Country: Ireland
  • Market Region: Europe
  • Product Category: Health & Beauty
  • Consumer Packaging Format: Box
  • Consumer Substrate / Material: Pulp Paper

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