Mascani is a brand name for the parent company Tarakian Sepand Varna co. a company in cosmetics and beauty products field, Mascani Brightening Lotion is a premium product with high quality and expensive ingredients designed for best skin brightening properties, Mascani’s overall audience or target market is high income audience and upper level citizens so the base price of the products is much higher than usual. in the briefing process it was obvious that market for cosmetic products and shops that sell them are jam packed with similar products and lots of other brands already in the field, so it was a challenge to make the products stand out in shelf and with a price tag so high it was a challenge for company as well as us. in the designing process color coding and overall premium look of the product was a an important option by the company, after performing many quick brainstorms with the design team, we were determined to choose an opposite color of the overall look of the products that are sitting in the shelf already to make a difference and set a tone from the start, we choose black color as a base for all premium products and with the help of gold foil hot stamping and a minimal design for the products family, with collagen properties of ingredients we used cellular design with stroke of gold foil in between to represent the working of the cream on human skin. Market for the product is middle east and specially Iran, which is one of the most cosmetics brand packed countries in the world, so being different and minimal was very important. products are designed to be completely distinguishable in the shelf from other similar products, with black color despite white, which is most used in this products. Mascani Really set a tone in the shelf and the eye of the customers and makes it I catching enough to be distinguished in a busy and jam packed environment. After designing the products we used 3D Simulation to show the customer the final results and a post print look of the products, which was very successful and customer was agreed for the products base color to be black to set a tone for future product from this brand in the market.