“The core idea behind this project was to deliver a design which showed of natural energy. Not all energy drinks have to be full of sugar and bad stuff, Virtue wanted to provide a better option.
The packing reflects the pureness of the ingredients by de-cluttering the design to deliver a clean and minimal feel. Bright illustrations are used for each variant and a branded blue is used across the range.
“We believe everyone looking for energy deserves better options, which is why we created our energy waters. These drinks naturally contain zero sugar, zero calories, with no sweeteners. Our ingredients include sparkling water, natural fruit flavours and nothing artificial.””