Kayanee, founded by Princess Reema Bint Bandar, was envisioned as a brand dedicated to advancing women’s health and well-being in Saudi Arabia. It represents a transformative step toward holistic wellness, cultural evolution, and female empowerment.

To bring this vision to life, we developed a meticulously considered visual identity system that could scale across Kayanee’s extensive ecosystem—spanning multiple business units and over 300 individual products. Our challenge was to ensure each unit retained its own unique function and voice, while remaining rooted in a cohesive and emotionally resonant brand essence.

At the core of the visual language is the Kayanee flower—a symbolic six-petal form representing the brand’s pillars: Personal Care, Nutrition, Apparel, Fitness, Healthy Eating, and Learning. These elements work together in harmony to embody the brand’s mission to support women’s lives in full dimension—mind, body, and spirit.

In alignment with Kayanee’s sustainability goals, we designed a full suite of refillable packaging solutions for key personal and hair care products. These include in-store refill stations and reusable pouches that balance convenience with environmental stewardship. Whether accessed through a subscription model or purchased in-store, each product reflects Kayanee’s commitment to eco-conscious luxury and purposeful design.