Kunel is an international food trading company that has recently decided to make general changes to the packaging of some of its products. Most of the company’s products are planted, produced and then packaged in the main Kunel factory by producing modern machines in Spain.
Delivers its products to the customer with the latest and most advanced standards. This made it very important for the studio because to present a good product, all the elements must be good and professional.
But now, in this sector, our target market and sales is the UAE, especially the modern city of Dubai. The city has many global developments, all brands display a luxury product as a souvenir in Dubai. The best international markets of this city have very attractive showcases. So we had to change the windows of new hypermarkets, shops and restaurants to have a new place in the eyes of the audience.
Our goal was to put all ages of society in one package, we wanted it to be attractive and fresh for everyone. So we had to come up with an idea that would impress everyone. So we shared several ideas and designs with the employer to get the final idea from 4 designs.
Then we used the old collage design technique in a new and fresh format. This idea forced the designers of the studio to play with an interesting challenge. Several images were tested, until we reached the final result and in the next step, we depicted the products. The use of vivid and attractive colours helped us to see the color combination of the desired product and the black and white image along with all the charms. This makes a significant difference in the showcase. Modern and professional printing machines of Al Mawi International Company in the UAE and Dubai allow us to have the best print quality. Then we used the product highlighting and glossing method, which made the packaging more attractive. The idea will be designed for a wide range of Kunel products in the future. For this reason, it was very important for Metis Design Studio to do this project in the best possible way.
- Agency/Creative: Studio Metis
- Article Title: Studio Metis Design Packaging for Kunel Dried Fruits Range
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Iran
- Market Region: Asia
- Project Deliverables: Brand Naming, Graphic Design, Packaging Design, Product Naming
- Format: Box
- Substrate: Pulp Carton, Pulp Paper