Rezgarden is a completely modern collection in the heart of nature in Gilan province, Rezvan city. This brand has been producing and marketing completely natural products for several years. This brand has added new products to its basket due to the new export sector of rose water and mint. The idea, design and implementation of this project was carried out by the Metis Studio design team. According to the needs of the brand, the needs of the audience and the needs of the target market, the initial ideation proceeded according to the specified brief. These goals were derived from the history and culture of Iran, after designing several preliminary studies and hand sketches, the required items were done using digital painting and finally executed with great precision and elegance.

The characters are all taken from the fictional and historical characters of old Iran. Also, the implementation of clothing details, color scheme and collar type was one of the most important elements of the design and brief of this project. The type of flower used for each product, the type of foliage used for each product, are taken from the product drawings that have been carefully reviewed and tested by the Metis design team.

The overall goal of the studio in typography and label items was to create a space in accordance with the style of the original design, but the main challenge of designing and arranging the label was that the clutter of writings does not harm the original design. After several tests, the original design was approved by the design team. Mattis and Rezgarden marketing team arrived.

At first glance, establishing a direct relationship between the audience and the product was one of the main goals of the Metis design team, which was achieved by implementing the details of the initial design and the delicate coloring of the characters, flowers and foliage.
The color method of printing is derived from the original method and authentic Iranian colors. Due to the sensitivity and luxury of the product in the product showcase, elements of gilding were implemented on the label, which finally gave the label printing a lot of appeal. Local UV is also used on the main design, which gives a beautiful transparency and doubles the main character in the slap label.

Finally, Metis’ idea and design team and Rezgarden marketing team wish to make changes and progress in the showcase of competitive products.