” Problem: Torrent Wines had been growing grapes in the Swan Valley (Western Australia) for three generations, but were looking to establish a new retail brand alongside their plans to build a cellar door and restaurant. The D’Angelo family needed a brand that would be authentic to them but also stand out from the crowd.Solution: We established a brand strategy and product portfolio that celebrates their Italian heritage, and their philosophy that the three most important things in life are: family, food, and wine.We developed an entry-level range called ‘How To Speak Like An Italian’, bringing a sense-of-humour to the stereotype that Italians like to speak with their hands.”
CREDIT
- Agency/Creative: Studio Lost & Found
- Article Title: Studio Lost & Found – Torrent Wines ‘How To Speak Like An Italian’
- Project Type: Packaging
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
