“The packaging design and communication are aimed at active business women who at the same time don’t forget, love and take care of her family.”
” “To embody all this atmosphere and personality, we covered the bottle with black as a symbol of a woman dressing during the Eve. Moreover, the feathered details on the label work as a metaphor for jewelry and accessories.”The additional value of the packaging is that the graceful design has been translated across the whole bottle “First we changed the colour of the bottle from clear glass to glossy black. Afterwards, we applied the unique shape label with embossed details, spot varnish and engraving texture, what enriched the overall experience.”. A complete festive treat! “
CREDIT
- Agency/Creative: Studio Libre UAB
- Article Title: Studio Libre UAB – Gloria Brandy Black Edition
- Project Type: Packaging
