Amaro Cheers is a contemporary amaro that blends Mediterranean soul with design precision. Fresh, refined, and full of character, it takes the drinker on a sensory journey through the brightness of citrus, the depth of spices, and the aromatic intensity of herbs. Created for bartenders and young audience, it stands out for its vibrant, international name and a packaging design that speaks the language of modernity and authenticity.

The amber glass bottle, featuring a textured surface, evokes the natural and artisanal essence of the product, while the wooden cap completes the story of craftsmanship and sustainability. The label, printed on natural paper, combines structure and spontaneity: bold black geometric lettering stands out against a neutral background, framed by fine lines and accented with fluorescent orange dots that recall the energy and zest of Mediterranean citrus. These circular, almost sun-like forms break the visual grid with a free, dynamic gesture, creating an identity that is both bold and instantly recognizable.

Tactile raised elements frame and highlight the CHEERS name, adding a sensory layer that engages both sight and touch. The result is a design that celebrates the balance between craftsmanship and contemporary aesthetics.

Made with low-impact materials – Wildly Crafted glass, a wooden cap, and natural paper – the packaging reflects a thoughtful and responsible approach, aligned with the brand’s values of authenticity, quality, and respect for raw materials.