Studio Kempen Creates Bold Brand Identity for Archer Advisory
Studio Kempen was tasked with creating the brand identity for a new management consultancy, Archer Advisory, with a focus on transformational change and portfolio management. Our challenge was to find a way to represent somewhat abstract concepts in an identity that didn’t become too conservative or expected, in an industry that tends towards generic and bland.
Creating a tangible identity for an intangible concept, we designed a bold triangular ‘A’ device that become the header mark that holds all the content together. In combination with considered abstract photography, with a metaphorical nod to the skillsets of the advisory, the overall look is confident and fresh while still remaining credible and professional.
- Design Agency: Studio Kempen
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Studio Kempen Creates Bold Brand Identity for Archer Advisory
- Brand / Project Name: Archer Advisory
- External Design Credits: Creative Director & Designer: Jason Kempen
- Strategic Deliverables: Brand World
- Design Deliverables: Brand Identity, Identity System, Branding, Brand Creation, Graphic Design, Brand Digital Design, Brand Guidelines
- Service Brand Application: Brand Guidelines, Presentation, Print Brochure, Print Publication, Print Stationery, Publications, Website
- Location: Netherlands
- Market Country: Netherlands
- Market Region: Global
- Project Keywords: Brand Identity, Corporate Identity, Project Management, Management Consultant
- Industry Category: Financial