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Studio Kempen Creates Bold Brand Identity for Archer Advisory

Studio Kempen Creates Bold Brand Identity for Archer Advisory

Studio Kempen was tasked with creating the brand identity for a new management consultancy, Archer Advisory, with a focus on transformational change and portfolio management. Our challenge was to find a way to represent somewhat abstract concepts in an identity that didn’t become too conservative or expected, in an industry that tends towards generic and bland.

Creating a tangible identity for an intangible concept, we designed a bold triangular ‘A’ device that become the header mark that holds all the content together. In combination with considered abstract photography, with a metaphorical nod to the skillsets of the advisory, the overall look is confident and fresh while still remaining credible and professional.

CREDIT

  • Agency/Creative: Studio Kempen
  • Article Title: Studio Kempen Creates Bold Brand Identity for Archer Advisory
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: Netherlands
  • Market Region: Global
  • Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand World, Branding, Graphic Design, Identity System
  • Keywords: Brand Identity, Corporate Identity, Project Management, Management Consultant

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