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Studio Kempen Creates Bold Brand Identity for Archer Advisory

Studio Kempen Creates Bold Brand Identity for Archer Advisory

Studio Kempen was tasked with creating the brand identity for a new management consultancy, Archer Advisory, with a focus on transformational change and portfolio management. Our challenge was to find a way to represent somewhat abstract concepts in an identity that didn’t become too conservative or expected, in an industry that tends towards generic and bland.

Creating a tangible identity for an intangible concept, we designed a bold triangular ‘A’ device that become the header mark that holds all the content together. In combination with considered abstract photography, with a metaphorical nod to the skillsets of the advisory, the overall look is confident and fresh while still remaining credible and professional.

CREDIT

  • Design Agency: Studio Kempen
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Studio Kempen Creates Bold Brand Identity for Archer Advisory
  • Brand / Project Name: Archer Advisory
  • External Design Credits: Creative Director & Designer: Jason Kempen
  • Strategic Deliverables: Brand World
  • Design Deliverables: Brand Identity, Identity System, Branding, Brand Creation, Graphic Design, Brand Digital Design, Brand Guidelines
  • Service Brand Application: Brand Guidelines, Presentation, Print Brochure, Print Publication, Print Stationery, Publications, Website
  • Location: Netherlands
  • Market Country: Netherlands
  • Market Region: Global
  • Project Keywords: Brand Identity, Corporate Identity, Project Management, Management Consultant
  • Industry Category: Financial

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