Studio Kempen was tasked with creating the brand identity for a new management consultancy, Archer Advisory, with a focus on transformational change and portfolio management. Our challenge was to find a way to represent somewhat abstract concepts in an identity that didn’t become too conservative or expected, in an industry that tends towards generic and bland.
Creating a tangible identity for an intangible concept, we designed a bold triangular ‘A’ device that become the header mark that holds all the content together. In combination with considered abstract photography, with a metaphorical nod to the skillsets of the advisory, the overall look is confident and fresh while still remaining credible and professional.
CREDIT
- Agency/Creative: Studio Kempen
- Article Title: Studio Kempen Creates Bold Brand Identity for Archer Advisory
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Netherlands
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand World, Branding, Graphic Design, Identity System
- Industry: Financial
- Keywords: Brand Identity, Corporate Identity, Project Management, Management Consultant
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
