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Studio Hrastar’s Design Transforms Tradition Into Luxury with Josipina Prva Sparkling Wine

Studio Hrastar’s Design Transforms Tradition Into Luxury with Josipina Prva Sparkling Wine

Josipina Starkl was born and raised in the small village of Gregovce in Bizeljsko, at the Nujec farmstead, a place steeped in tradition and history. From a young age, Josipina was surrounded by the natural beauty of the vineyards and the rolling hills that defined her homeland. After her marriage to Adolf, the couple relocated to the picturesque town of Bled, where they took over a charming restaurant with rooms on the shores of the lake. This restaurant, known for its warm hospitality and stunning views, quickly became a beloved destination for visitors to Bled. Following her husband’s untimely passing, Josipina chose to remain in Bled, where she spent the rest of her life, becoming a respected and integral part of the community.

The grapevines used to create this exceptional sparkling wine were carefully cultivated just a stone’s throw from Josipina’s birthplace in Bizeljsko. These vines, nurtured by the same soil that once supported Josipina’s family, produce grapes of remarkable quality. The wine was then aged in a unique and innovative way—at the bottom of Lake Bled, submerged in the crystal-clear waters that have long been a symbol of purity and tranquility. From this vantage point, the wine ages while overlooking Hotel Starkl and the town that profoundly influenced Josipina’s later years, places that played a crucial role in shaping the remarkable woman she became. This meticulous process, combining tradition with innovation, has resulted in a limited edition of only 100 bottles, making each one a rare and precious tribute to her enduring legacy.

The ‘Josipina Prva’ sparkling wine is more than just a beverage; it is a celebration of a rich history and a tribute to those who have shaped the heritage of both Hotel Starkl and the town of Bled over the years. This sparkling wine embodies the spirit of the past while looking towards the future.

Studio Hrastar proudly developed the complete brand image for this exclusive sparkling wine, ensuring that every detail reflects the seamless blend of past traditions, present values, and a commitment to a sustainable future. Each bottle tells a story of pride, heritage, and the enduring beauty of Bled, a place that continues to inspire and captivate all who visit.

CREDIT

  • Agency/Creative: Studio Hrastar
  • Article Title: Studio Hrastar’s Design Transforms Tradition Into Luxury with Josipina Prva Sparkling Wine
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Slovenia
  • Agency/Creative City: Ljubljana
  • Market Region: Europe
  • Project Deliverables: Art Direction, Brand Design, Packaging Design, Photography
  • Format: Bottle, Box, Tag, Wrap
  • Industry: Food/Beverage
  • Keywords: sparkling wine branding packaging

  • Credits:
    Photographer: Teotim Logar Zorn

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