Curious Whiskies: Scottish Folklore, Bold Branding, Premium Spirit

Curious Whiskies is a brand that dares to be different, blending bold creativity with a sense of premium craftsmanship to create a whisky experience unlike any other. While rooted in the rich traditions of Scottish whisky-making, Curious Whiskies steps away from the expected, challenging the classic, conservative style often seen in Scotch whisky branding. Instead, it embraces a daring, modern approach, using imaginative design and storytelling to spark curiosity and inspire discovery.
The name “Curious” captures the brand’s essence perfectly – it’s about exploring the unknown, digging deeper into the tales and legends that define Scotland’s cultural heritage. This spirit of curiosity is brought to life through the packaging, which is bold, dynamic, and unapologetically different. Each label features captivating illustrations of mythical creatures from Scottish folklore – from the hauntingly beautiful Kelpies to the fearsome Cat Siths – crafted with intricate detail to transport consumers into a world of magic and mystery. The designs are paired with poetic narratives that weave together the whisky’s unique character with the lore that inspired it, creating an immersive experience for the drinker.
Though the branding is bold and unconventional, it never loses sight of its premium positioning. The design balances its imaginative visuals with refined details – elegant typography, rich textures, and a sophisticated colour palette – ensuring it feels luxurious and high-end. Every bottle is a testament to the brand’s commitment to quality, celebrating the artistry of both whisky-making and design.
Curious Whiskies is a brand for those who seek more than just a great dram; it’s for those who want an experience – a whisky that invites them to explore, dream, and be transported into the enchanting stories of Scotland. It’s a bold reimagining of what Scottish whisky can be while staying true to its roots in craft and tradition.