We bring Collaboration to the table. Studio Ethur Ethur is a multidisciplinary brand design studio focusing on the intersection of art and commerce. We are a small team that works with you, because building a brand story can be tricky. Adventurers and facilitators, we assist your team through the journey of conception to final products. Located on the Central Coast of California in historic downtown San Luis Obispo.
We stand behind our methods, our process, and solutions.
Mumford Brewing Company is a microbrewery and tap room located in Los Angeles, CA. The ever evolving creations of craft beer warrants new and intriguing packaging which we were happy to assist with. Their short run, monthly rotating labels are always a crowd favorite, bringing a variety of IPA’s, Lagers, West Coast Pilsner’s all the way to rich decadent stouts. Brewed in downtown Los Angeles, head brewmaster Peter Mumford, the brewery has kept its roots and spirit in Los Angeles.
Studio Ethur Ethur has built a gamut of labels for Mumford Brewing, and when they came with their “Mazes” blue corn lager concept we knew this particular label would bring attention to the brand.
Building from the base of the lager, Blue Corn sparked our interesest in one of our favorite childhood pastimes of Corn Mazes during fall time. Taking the general premise from this concept, and understanding a way to incorporate it into a thought provoking, interactive label that consumers will want to take on as a challenge was of importance. First designing a maze that was difficult enough to solve, but easy enough to conquer seemed to be the first hurdle. After many iterations of sketches, and tests, we came to a conclusion and set out to then aesthetically solve the issue of how we would approach the maze itself. After a few rounds of revisions, we landed on a hand-illustrated, playful maze that brought forth a light and airy, fall-time oriented color palette.
- Agency/Creative: Studio Ethur Ethur
- Article Title: Studio Ethur Ethur Builds Interactive Label for Mumford Brewing
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: San Luis Obispo
- Market Region: North America
- Project Deliverables: Packaging Design, Photography
- Format: Can
- Substrate: Plastic
- Industry: Food/Beverage
- Keywords: Packaging Label Design Brewery Branding
Creative Director: Hal Ethridge