La Plage No.14, nestled in Istanbul, is a blend of bohemian allure, seaside charm, and nostalgia. Characterized by warm wood finishes of the interior, vintage decor elements, and a dominant terracotta color scheme, exudes a captivating ambiance, inviting in its vibrant atmosphere.

Central to the branding is the depiction of Suadiye’s beachside life during the 1950’s, captured through playful scenes and sophisticated figures, evoking a sense of nostalgia and whimsy. The typography, bold and alluring, harmonizes seamlessly with the interior aesthetic, further enhancing the visual appeal. A key highlight of the branding is the incorporation of memorable mottos such as “girls just wanna have sun” and “sea la vie,” adding a touch of wit and charm that resonates with the clientele.

Moreover, the branding colors, carefully selected to complement the warm and welcoming atmosphere, are enhanced with touches of gold, symbolizing sophistication and hinting at the establishment’s vibrant nightlife.

In essence, the branding project for La Plage No.14 embodies a captivating narrative of seaside elegance, artistic flair, and culinary excellence, inviting guests to escape the ordinary and embrace the extraordinary at this enchanting oasis in Istanbul.​​​​​​​

Develop a distinctive visual identity for La Plage, setting it apart from other high-end venues. The branding concept, derived from the name, must capture beachside glamour while ensuring guest engagement and lasting impact. Aligning with the interior’s concept is essential, evoking coastal elegance and creating a cohesive, immersive experience that makes La Plage an unforgettable destination.

We aimed to create a signature brand, infusing richness into every detail while ensuring visual coherence across all touchpoints. From passing by the restaurant to entering, ordering, and toasting, every aspect was meticulously crafted with cohesive visual storytelling. Our goal was to create a narrative of nostalgic seaside charm with modern sophistication, unfolding layer by layer—captivating, full of personality, and leaving a lasting impression.