From the sparkle of Mayan jewels to the rich subtleties of Agave spirit. Amidst the remains of one of the greatest lost civilisations of Central America, artefacts are revealed in all their magnificence. These treasures, passed down through the centuries, leave distinct traces behind of a past culture.
Tequilas with their rich graphic folklore are an integral part of the craftwork of these gems. And SÀAS is no exception. Unlike gaudier styles, our eye here is intrigued by a delicate and structured composition, more closely paralleling the artistic mood boards of the larger luxury jewellery houses.
The label composition is deliberately toned-down in order to allow the illustrations of jewellery and thousand-year-old amulets to express themselves fully. Meticulously created by hand, these illustrations use gouache drawing and colouring techniques.
“Lineal” SÀAS typography counter-points two languages: contemporary texts and illustrations taken from pre-classical civilisations…The colorimetric dominance of the emerald green hue of the illustrations matches the colour of the glass bottle. Imperfections with contrasting reliefs are reflected in the choice of patterns inlaid in the glass, exploiting the particular pigmentation of the agave stems.
SÀAS is a bottle taken from an ancient world, becoming more than a simple container, but very much a true object to be contemplated. Taken from a historical and artistic period, it illustrates the jewels of one of the greatest civilisations of Central America.
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CREDIT
- Agency/Creative: Studio Boam
- Article Title: Studio Boam Designs Exquisite SÀAS Tequila Labels Inspired by Mayan Jewels
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: France
- Agency/Creative City: Paris
- Market Region: North America
- Project Deliverables: Illustration, Label Design, Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: SAAS Tequila Mexico Illustration Blue
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Credits:
Illustrator: Emma Wos
Art director: Andy Migevant
Art director: Alexandre Arzuman
3D Design: Miguel Maldonado
3D Design: Better Stronger Studio