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Studio Boam Creates Label Design for Belle d’Argence

Studio Boam Creates Label Design for Belle d’Argence

Belle d’Argence is the subtle alliance of nature and emotion, a tribute to the land where wine comes to life. Each bottle becomes a poetic work, where flavors intertwine to tell the story of confluence. The creation of the label is inspired by the landscapes of the Costières de Nîmes region and the Martinican origins of its creators. Floral elements and tropical touches blend into a refined design, evoking nature and agricultural commitment. The entry-level range, illustrated by graphic work around colorful flowers, embodies the vibrant essence of nature and the spirit of travel. The premium range, on the other hand, highlights the imprint left by the alluvium on the soil, with delicate embossing work that evokes these natural marks. The overall effect, soft and minimalist, suggests a balance between strength and finesse. Nature guides each step, every vintage is born under the benevolent influence of the elements. Belle d’Argence captures this harmony between man and the land, where the art of winemaking blends with the environment. The design opens up to the imagination, a silent dialogue between the deep roots of southern France and the distant tropics. The wine itself becomes the ambassador of a singular story, revealed in every sip. Storytelling is essential in brand creation. The beauty of Belle d’Argence lies not only in its aromas but in the emotion it evokes, between the tangible and the intangible—a journey for the senses, an ode to nature and authenticity.

CREDIT

  • Agency/Creative: Studio Boam
  • Article Title: Studio Boam Creates Label Design for Belle d’Argence
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: France
  • Agency/Creative City: Paris
  • Market Region: Europe
  • Project Deliverables: 3D Design, Brand Design, Graphic Design, Label Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: Brand identity - Label design - Bottle design - Wine

  • Credits:
    Creative Director: Andy Migevant
    Creative Director: Alexandre Arzuman
    Graphic Designer: Lucie Thomas
    Graphic Designer: Justine Vigneron

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