Establishing a legacy for the next era of M.L.A. growth
The company was born from the dream of entrepreneur Maurício, who recognized a growing demand in the market and felt the call to venture into the construction outsourcing segment. What began as a focused initiative soon evolved into something much greater — a solid construction company supported by a qualified technical team and a highly specialized workforce, committed to quality, efficiency, and reliability in every project delivered.
Founded in 2003, the company built its reputation over the years through consistent performance, strong partnerships, and extensive experience in public and private bidding processes. This journey not only strengthened its operational expertise but also consolidated its credibility and positioning within the construction sector.
After more than two decades of growth and market presence, the company approached me this year seeking a strategic repositioning aligned with its new moment. With a mature structure and a vision focused on the future, the business is now expanding its horizons beyond traditional construction services, opening new avenues in real estate development and equipment rental — initiatives that reflect its ambition to grow, diversify, and generate even more value for clients and partners.
It was a great pleasure to help translate this transformation into a renewed brand presence, capable of expressing the company’s history, strength, and forward-looking mindset. More than a visual update, this repositioning represents the beginning of a new chapter — one that honors its legacy while embracing innovation, opportunity, and sustainable growth for the years ahead.










CREDIT
- Agency/Creative: Studio Berlim
- Article Title: Studio Berlim Develops M.L.A. Branding to Communicate Reliability, Efficiency, and Forward Momentum
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Casimiro de Abreu
- Market Region: Global
- Project Deliverables: Art Direction, Brand Design, Brand Identity
- Industry: Construction
- Keywords: Repositioning Brand Evolution Brand Strategy Brand Identity Corporate Renewal Strategic Growth Market Expansion
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Credits:
creative director: Juan Berlim









