With the new brand for Charmed Beauty Studeo wanted to create a strong Brand Positioning first, so that brand identity could stand out in the saturated cosmetic tattoo market. Reframing a literal ‘beauty makeover’ service into a more aspirational sentiment of ‘beautiful transformations’, it became the key brand idea and driver for the visual elements and colours. The brand story is all about injecting little moments of magic for the clients, through their cosmetic changes.
CREDIT
- Agency/Creative: Studeo
- Article Title: Studeo Creates New Branding Positioning, Identity and Website for a Beauty Studio
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Australia
- Market Region: Oceania
- Project Deliverables: Brand Creation, Brand Design, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Identity System, Research, Tone of Voice
- Industry: Health Care
- Keywords: Gold Foil, Ornamental, Pastel Colours, Cosmetic Tattoo Services, Beauty Studio Branding
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
