Students Diana Zabolotnaya, Alexandra Kulikova and Dina Gontar have developed a corporate identity of the service for walking unruly dogs with elements of training “Cerber”. The project is based on the idea of “control instead of chaos”: walking becomes a part of the behavior management system, not just a basic service. The approach is emphatically professional and disciplined, with the participation of former military and professional dog handlers who are able to safely work with anxious, aggressive and hyperactive dogs.

The name “Cerberus” was not chosen by chance: it evokes an association with protection and control, referring to the mythological guardian. This image symbolizes the safety and responsibility that the service assumes, and also combines strength and unpredictability — qualities directly related to unruly dogs. The metaphor of three heads is revealed through three types of behavior that the service works with: nervous dogs (often from shelters), violent (aggressive breeds) and violent (hyperactive, for example huskies). Thus, the name becomes not only an image, but also a logical classification system.

The visual language is based on contrast and a sense of tension: accent colors convey energy and potential danger, while the graphic system conveys order and manageability. The grid becomes a key element as a metaphor for control — with its help, chaos is “curbed” and structure is built. The brand’s character is enhanced in the logo: The slants in the letters “E” add a sense of aggression and internal tension, emphasizing the uncontrollability and impulsiveness of dogs. As a result, the image of a strong, collected and confident brand is formed, able to work with uncontrollable situations.