Challenge:
The challenge was to create a family of organic juices tailored for the British market. These juices needed to be organically grown, free from any additives, and positioned as a convenient and healthy option for consumers seeking a balanced diet.

Design Thinking:
In today’s fast-paced society, time has become a precious commodity. With hectic schedules and busy lifestyles, individuals often struggle to prioritise essential activities such as proper sleep and nutrition. Recognising this trend, especially among the 20-45 age group encompassing students and professionals, we identified a need for convenient sources of essential vitamins to support daily wellness.

Research and Development:
In response to this need, we embarked on a journey to create organic vitamin juices specifically tailored for modern consumers. Our juices are meticulously crafted to provide a natural dose of extra vitamins, helping individuals navigate through their demanding daily routines with vitality and well-being.

Naming:
The name “1440” was chosen to signify the number of minutes in a day, symbolising our commitment to supporting individuals throughout every moment of their busy lives.

Flavour Differentiation:
To further enhance the user experience, we attributed specific flavours to different times of the day. Whether it’s the refreshing Morning blend, the energising Midday/Break variant, or the soothing End of Day option, each juice is carefully formulated to deliver the vitamins needed for optimal performance and well-being at various points in the day.

What’s Unique?
1440 stands out by offering a natural dose of extra vitamins tailored to support individuals in navigating their daily challenges. By seamlessly integrating wellness into busy lifestyles, our organic juices empower consumers to prioritise their health without compromising on convenience or taste.

In conclusion, 1440 Organic Juices represent a harmonious blend of functionality and flavour, providing a refreshing solution for modern individuals striving to maintain a healthy and balanced lifestyle amidst the hustle and bustle of everyday life.