Juniperus is an airy, woodsy, and elegant gin bar with timeless vintage flair. Imbued with a deep appreciation for craft, both in gin and design, the brand speaks with a voice that is clear, yet poetic. It is a conceptual project featuring the typefaces Stag Sans, Billiant, and Best Choice. The color pallet is made up of a cream, a deep forest green, and a mellow pink. Its primary pattern elements include pinstripes and diamonds. These elements provide an elegant yet playful foundation for the brand.

Juniperus speaks to gin lovers who cherish subtlety, complexity, and curated moments; a target audience of adults aged 30–50, who are drawn to the aesthetic experience of bar-going.

The visual identity of Juniperus is inspired by vintage type lockups and the creation of bespoke branding elements that enters a unique bar identity to an especially saturated market. Juniperus hinges on a modular visual system in which color, type, and pattern function together to create a variable visual language. The colors and patterns are meant to shift, to interact, and to recombine offering a dynamic and sophisticated identity. Reflecting this objective of variability is the logo page which shows ways the brand can be expressed. There are multiple logo lockups and secondary elements like city of origin and year of establishment.

At its core, Juniperus hinges on the interchangeability of design elements. Type, color, and pattern each function like a building block in a visual language, capable of different moods and combinations. This flexibility ensures that every application feels fresh and tailored. Even the menu reflects this philosophy. The format is a top-bound, flip-book–style menu: multiple pages that can be expanded or contracted, reordered and interacted with, just like the rest of the brand. The structure mirrors the modularity of the visual identity, reinforcing the idea that Juniperus is not static.