Broadleaf Coffee Co. is a cold brew coffee brand rooted in a deep appreciation for the natural world, with each brew thoughtfully inspired by a different tree. Designed to feel both elegant and approachable, the brand speaks to nature lovers, outdoor wanderers, and dedicated cold-coffee seekers alike. Broadleaf draws from the quiet beauty of the forest, translating organic forms, layered elements, and earthy character into a visual identity that feels grounded yet spirited. The consumer should enjoy the ornate brand elements in the same way they would enjoy the detailed pattern of tree bark or leaves against the sky.

At the heart of the brand is its sketch-style illustration system, which celebrates the individuality of each tree varietal. These hand-drawn, nature illustrations bring a sense of craft and authenticity to the packaging, giving each brew its own recognizable personality while maintaining a cohesive family look. The illustrations are supported by dynamic typographic relationships: a pairing of expressive type with clean, pragmatic information design. This balance reinforces Broadleaf’s core values of quality, clarity, and an appreciation for natural detail.

A simple, intentional color palette allows the illustration work and typography to shine, with hues selected to echo the essence of each tree. This restraint in color supports a system that is easy to expand while maintaining visual consistency. The label structure is organized on a grid, ensuring that information remains clear and intuitive across formats. At the top of this hierarchy sits Broadleaf’s enlarged, high-contrast serif logo, which anchors the design with a sense of sophistication and reliability.

Broadleaf’s product line features three distinctive brews, Oak, Redwood, and Maple, each available in two sizes: a convenient 16 ounce bottle and a larger 32 ounce option for committed cold brew enthusiasts. The Broadleaf brand is crafted with intention from top to bottom, featuring a unique label shape, expressive and functional brand elements, and natural inspiration at its core.