• Project

  • Region

  • Industry

Student Sofya Khmeleva Made the Packaging Design of Alkonost Craft Mead

Student Sofya Khmeleva Made the Packaging Design of Alkonost Craft Mead

“Alkonost” is a unique design concept of craft mead, which combines the ancient traditions of Slavic cuisine and modern approaches to product design. This mead is made according to ancient recipes that have been passed down from generation to generation, preserving the taste and flavor familiar to our ancestors.

Each jar of Alkonosta is designed with careful attention to detail; the labels feature exquisite illustrations of mythical birds, reminiscent of the rich Slavic mythology. These images are not just decorative – each bird, consisting of letters, reflects the composition and features of a particular drink. Thus, when you buy different mead, you can see how the image of the bird changes, which gives your choice a special meaning and uniqueness.

The name “Alkonost” was not chosen by chance. Alkonost is a mythical bird that personifies joy and happiness in Slavic beliefs. It brings light feelings and positive emotions, just like mead, which can warm the soul, become a symbol of holiday and joy in the company of family and friends.

The package design is made in black and white shades, which further emphasizes the naturalness and organic nature of the created drink. We strive not only for the high quality of the product itself, but also for the emotional component that promotes our product. Each jar of Alkonosta is not just a drink, but a story of Slavic traditions that are being revived in the modern world.

Craft mead “Alkonost” is designed to become the choice of those who appreciate quality, history and uniqueness. Immerse yourself in the world of ancient traditions, enjoy the taste and feel the joy that this amazing drink brings.

CREDIT

  • Agency/Creative: Sofya Khmeleva
  • Article Title: Student Sofya Khmeleva Made the Packaging Design of Alkonost Craft Mead
  • Organisation/Entity: Student
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Moscow
  • Market Region: Europe
  • Project Deliverables: 3D Modelling, Art Direction, Graphic Design, Packaging Design, Typography
  • Format: Jar
  • Industry: Food/Beverage
  • Keywords: mead, alcohol packaging, iron can, slavic motifs

  • Credits:
    Designer: Sofya Khmeleva
    Tutor: Leonid Slavin

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
3
Good
Vote
2
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
3
Good
Vote
2
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
3
Good
Vote
2
Bad
Vote
0