Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

Student So Youn Chun Creates Branding for New Stationery Brand Rock Scissors Paper

Student So Youn Chun Creates Branding for New Stationery Brand Rock Scissors Paper

It is a new stationery brand which I named Rock Scissors Paper. I made it nostalgic, playful, and futuristic. The logo was inspired by a folded paper letter that I used to send to my friends in my school year. I set 3 representative colors that match with each word – Rock, Scissors, and Paper. I worked on brand identity, product design, space (exterior and interior), web design, posters, and media facades.
I used Futura Stencil for the type logo and the main typeface and Futura Classic for the secondary typeface. I thought the ‘Stencil’ typeface gives the feeling of handcraft which aligns well with a stationery brand. Futura Classic is from the same family as Futura Stencil. It has a good combination with each other. It gives the exact mood of futuristic and nostalgia at the same time.
I used a triangle shape as a graphic element that represents the whole brand identity. It makes people think of a normal paper as a folded one. It helps people to re-think the material of paper itself. Since the brand is a stationery one and even ‘paper’ is a part of the brand name, it’s important to make people feel the material. The little triangle is located in the bottom-right edge and mainly in black color. It can be in different colors depend on a color of a product.
Since the physical store of the brand has a big white square storefront, I thought it’s good to use it as a billboard. I designed several media facades for a different purposes. It can give information to people on the street. It includes the date, time, or temperature of a day. Even it can tell if there is a sale ongoing. For discounting version of the facade, I designed new typefaces to use. I set grids based on the diagonal from the logo. It’s focused on catching the eyes of random people on the street. I put Ready, Set, and Play with numbers and the words share the same initial letters with Rock, Scissors, and Paper.


CREDIT

  • Agency/Creative: So Youn Chun
  • Article Title: Student So Youn Chun Creates Branding for New Stationery Brand Rock Scissors Paper
  • Organisation/Entity: Student
  • Project Type: Identity
  • Project Status: Non Published
  • Agency/Creative Country: United States
  • Agency/Creative City: New York
  • Market Region: Global
  • Project Deliverables: Brand Design, Brand Identity
  • Industry: Manufacturing
  • Keywords: WBDS Awards Nominee, stationary, student

  • Credits:
    Educational Institution Name: School of Visual Arts - Advertising & Design
    Educator's Name: Eric Baker

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
4
Good
Vote
3
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
4
Good
Vote
3
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
4
Good
Vote
3
Bad
Vote
0