Student Sasha Korshenyuk Created Identity for Consumersim Exhibition
This is the concept of the exhibition, that is dedicated to the problem of over-consumption and its harmful impact on the environment.
There is no denying that over-consumption (consumerism) is the bane of the modern world. A lot of products travel long distances to get on the store shelves. These long distance transportations emit huge amounts of CO2 into the atmosphere. Therefore, each product transported from other countries contributes to the destruction of our ecosystem. By purchasing such products over and over again, we pay for the ozone depletion.
Apart from the carbon dioxide emissions, all the products have a package that is usually made of plastic, tetra pak or paper. Imagine how many trees are cut down each year to become wrapping paper for the New Year’s presents and other holidays.
A study in the U.S. suggests that during the holiday season, each person produces an additional 1,400 pounds of carbon dioxide emissions (CO2).
As much as half of the 85 million tons of paper products Americans consume each year, apparently, goes toward packaging, wrapping, and decorating objects—and wrapping paper and shopping bags on their own account for about 4 million tons of the trash we create annually in the U.S. In Britain, per one estimate, people throw away 226,800 miles of wrapping paper over the holidays alone—enough to stretch nine times around the world.
Despite all the work, some goods may simply be destroyed by the manufacturer, so that the new ones do not fall in price. Thus, for example, in 2018 a famous luxury fashion house Burberry admitted that they burn their unsold clothes. As a consequence of that, fashion industry became the second largest industrial polluter. The production employs about 60 million people and a huge number of factories. Beyond that, the cost of plastic that then becomes packaging for clothes reaches 120 billion USD.
Environmental experts are now warning, that there will be more waste plastic in the sea than fish by 2050, unless the industry cleans up its act.
For the identity of the exhibition I created an original display typeface, made of the so-called «cheque font», laundry symbols and some glitch. In addition, the visual style is based on the huge image of a shopping cart as a symbol of over-consumption and consumerism. All of this is surrounded by yellow colour — the colour of wealth and luxury.
- Design Agency: Alexander Korshenyuk
- Organisation/Project Type: Student, Published Self Promotional Design
- Article Title: Student Sasha Korshenyuk Created Identity for Consumersim Exhibition
- Brand / Project Name: Consume Less Create More
- External Design Credits: Tutor: Oksana Paley
- Production Credits: HSE ART AND DESIGN SCHOOL
- Strategic Deliverables: Research / Insight, Brand Naming, Tone of Voice
- Design Deliverables: Identity System, Branding, Graphic Design, Exhibition Identity
- Service Brand Application: Apparel, Experiential, Packaging, Presentation, Publications, Social Media, Website, exhibition
- Location: Russia
- Market Country: Russia
- Market Region: Europe
- Product Category: Identity
- Project Keywords: exhibition, consumerism, anti-consumerism