Flyday Fest is an open-air kite festival where anyone can fly a kite and enjoy a relaxed day outdoors. The visual identity focuses on transparency, lightness, and the elegant geometry hidden inside every kite. The graphics are built from construction lines, curves, and crossing trajectories, capturing the feeling of movement, wind flow, and the subtle tension of strings in the air.

The system is based on two contrasting colors — bright blue and warm orange — symbolizing sky and sunlight. Their combination creates a dynamic visual rhythm that works consistently across all media: posters, billboards, merchandise, navigation, and staff badges. The line drawings reference both the physical structure of kites and the playful paths they create as they rise and drift. Because of this, even static compositions feel alive and directional.

The identity avoids literal illustrations and instead uses overlapping outlines and abstracted forms. This approach makes the festival look modern, energetic, and accessible for all ages. The grid, derived from the geometry of classic kites, ties the system together and keeps the compositions clean even when many elements interact on the canvas.

The project aims to make the festival visually recognizable even from afar. The line-based system allows for compositions that feel lightweight yet expressive, preserving clarity at any scale. This consistency helps build a strong atmosphere around the event and reinforces the idea of a shared open space where people gather, create, and enjoy the wind together.