This project approaches with vision in mind which to be cohesive, unique, memorable, high-quality, and approachable. The design objective of this project is to elevate the current Sephora’s private label brand image to be more cohesive across all of the products with consistent composition, design element, pattern, and cohesive color palette. The goal is to make the packaging look more professional, high-end, appealing, and stand out. The Sephora Collection is not only attractive to teenagers and young adults but for all women, any ages who are interested in beauty and skincare at affordable prices without sacrificing its quality.
CREDIT
- Agency/Creative: Design In The Making
- Article Title: Student Redesign The Sephora Collection Packaging
- Organisation/Entity: Student, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United States
- Market Region: Global
- Project Deliverables: Brand Identity, Brand Redesign, Brand Refinement, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Rebranding, Research, Retail Brand Design, Tone of Voice
- Format: Bottle, Box, Pouch, Sachet, Tube
- Substrate: Glass Jar, Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
