Rebranding a local Malaysia chocolate product for tourists or visitors to bring back a meaningful gift and share their experience in Malaysia with others. The idea of the packaging is to pour out the chocolate like a candy box because dragees chocolate is rounded in shape. It will be convenient for the user to use it and put it in the bag when traveling.
The issue is that most of the chocolate packaging in Malaysia lacks the uniqueness and sense of being Malaysian. Therefore, the visual of the packaging will show 13 states and the national capital of Malaysia. The Main visual will show the Malaysia map and its position on the map. Then, it will give the state’s information about its population, area, average highest and lowest temperature, precipitation, moderate elevation, percentage of ethnic and the spoken language. The locking system of the packaging have the visual of different flower patterns. It is a traditional pattern that can be found on the textile in Malaysia. People will know the basic information about these places and will want to know more about them. Malaysia is a unique country with all kinds of people and cultures. Various colors represent the integration of different cultures, forming a harmonious and balanced country.
The packaging will have three sizes according to the state’s area. The gift pack can hold three different sizes of the packaging together. The tourists or visitors can choose the flavor or the place they visit and match themselves. The packaging can be open to completely flat, so it can help the company to save space because they can stack a lot of this packaging together. Besides, all the packaging structure is environmentally friendly which does not use any glue.
- Agency/Creative: Tan Hui Wen
- Article Title: Student Rebranding of Local Malaysia Beryl’s Chocolate Gift Packaging for Tourists or Visitors
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Malaysia
- Agency/Creative City: Johor
- Market Region: Asia
- Project Deliverables: Brand Redesign, Design, Graphic Design, Infographic, Packaging Design
- Format: Bag, Box
- Substrate: Pulp Paper
- Industry: Food/Beverage
- Keywords: Sustainable, Convenient, Gift, Colourful
Lecturer: Chung Ping Ong