Let’s meet МУ-МУ – a dog that survived and transformed into a Dalmatian. This is how the rebranding of the “МУ-МУ” cafe network greets you.
The new image is aimed at attracting a young audience that strives for a positive outlook on life and believes in its potential. The rebranding preserves the name “МУ-МУ,” but reinterprets it in the context of the fairy-tale transformation of a dog into a Dalmatian.
Inspired by the spirit of change and openness, МУ-МУ is ready to become your faithful companion on urban walks. It will inform you about the most advantageous promotions of the restaurant network, notify you about upcoming holidays and special events. And if you feel like pushing your limits and trying something new, МУ-МУ will encourage you to get moving.
Additionally, it will always provide you with clear pricing for your favorite food and help you make choices among the variety of dishes.
In the “МУ-МУ” cafe, traditional Russian home-cooked food is prepared, which is familiar to people living in different parts of the country. Here you can enjoy dishes prepared according to recipes passed down from generation to generation and inspired by national culinary traditions.
Among the offerings at “МУ-МУ,” you will find authentic Russian appetizers, soups, dumplings, pelmeni, and much more. Each dish is prepared with care and attention to detail to satisfy the taste preferences of every guest.
You can not only enjoy your meal at the establishment but also take your faithful friend with you to continue the tasty experience at home.
Furthermore, at “МУ-МУ,” not only you but also your pets are welcome! You can come with your dog and enjoy delicious food together. “МУ-МУ” provides a cozy and friendly space where you can spend time in a pleasant atmosphere without parting with your faithful four-legged companion.
CREDIT
- Agency/Creative: Egor Ponasenkov
- Article Title: Student Rebranding Concept For The Restaurant Chain “МУ-МУ” by Egor Ponasenkov
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: Egor Ponasenkov
- Market Region: Global
- Project Deliverables: Brand Identity
- Industry: Food/Beverage
- Keywords: Concept, Rebranding, Restaurant Chain
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Credits:
Designer: Egor Ponasenkov