Signal is the leading electronic music festival in Russia and the main summer retreat of a community of many thousands, motivated by a common idea: to go beyond the influence of the metropolis, to be “beyond the horizon” – in an ideal world created in the name of music, art and love. The festival is held at the end of august for 3-4 days in a row, the main program starts late in the evening.
Since 2017, the festival has been held outdoors at the largest land art site in Russia – the village of Nikola-Lenivets in the Kaluga region. In addition to the art park, every year the organisers of Signal select applications from architects and artists for implementation within the framework of the event. According to the creator of Signal, nature is an ideal background for the perception of contemporary art. There is more air in the forest, more depth.
The identity is based on the relationship with nature and corresponds to the idea of a musical retreat in nature’s bossom. Trajectories of rhythmic signals form images of tree branches and symbolize the connection between music and nature. In animation, branches can either calmly flutter in the wind and symbolize appeasement in a natural environment outside the city, or actively grow and set a sharp dynamics corresponding to the genre of electronic music and raves in the night.
The main color allows the festival to be bright and visible, especially in the dark. It is simultaneously associated with both natural(sun) and artificial (stage light) lighting.
Graphics can also become a typographic element by replacing dashes in copyrights. This is how the dates of the festival are stylized.
- Agency/Creative: Anna Makarova
- Article Title: Student Rebranding Concept For Electronic Music Festival Signal
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe
- Project Deliverables: Animation, Brand Identity, Brand Redesign
- Industry: Entertainment
- Keywords: brand identity, branding, rebranding, design, music festival, electronic music, signal
Curator: Evgeny Kashirin