‘The Corner’ is a store that sells organic food using whole high-quality ingredients made accessible for all. The products are healthy snacks like energy bars, cereal, healthy popcorn and so on. Hence, ‘Wholesome Set’ is a kid-friendly chopped salad & orange juice for the little ones. This is a salad and juice combo.
The logo is about corner forms when there are two sides of a thing that meet which is a 90-degree angle. So, ‘The Corner’ here is met by food and health.
I found that kids don’t like to eat vegetables because they feel bored with the taste, and they prefer sweeter flavours while also having a higher aversion to bitter foods. For their parents, they are still trying to figure out how to get their kids to eat vegetables also they worry about kids choking during meals. This concept is to prevent children from wasting food and let the little ones get the nutrition of greens. Thus, I create a more petite salad set for the little ones and use Eco-friendly material.
The ingredients are lettuce, cherry tomato, cucumber, hard-cooked egg, cheese, and raisins, which are coupled with a roasted sesame sauce and a bottle of orange juice. The ingredients are cut into appropriate sizes, so it is easy to adapt for little ones.
The target audience of this packaging is the kids the user between ages 5 to 8. The buyer will be their parents who pay attention to kids’ healthy diet.
I create the character by using the ingredient of the wholesome set to make it more relevant to little ones and make it a part of education purpose.
Inside the box will have an envelope, there will have an information card to talk about the food pyramid and some character stickers as a little surprise for the little ones. After finishing the salad, they can reuse the box to plant.
- Agency/Creative: Tham Chu Yin
- Article Title: Student packaging Design Concept for Wholesome Set by Tham Chu Yin
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Malaysia
- Agency/Creative City: The One Academy
- Market Region: Asia
- Project Deliverables: Food Photography, Packaging Design
- Format: Bottle, Box
- Substrate: Plastic, Pulp Paper
- Industry: Food/Beverage
- Keywords: Packaging Design, Convenient Packaging, Food, Kids
Lecturer: Deanie Cham