Mother Soil — a line of soils for planting plants. Soil is the most important thing in gardening, it allows to provide each plant with its ideal environment. Soil fertility refers to the ability of soil to sustain growth, to provide plant habitat and result in sustained and consistent growth of high quality. A fertile soil has the following properties:The ability to supply essential plant nutrients and water in adequate amounts and proportions for plant growth and reproduction; and the absence of toxic substances which may inhibit plant growth. Like mother caring her child in her womb.

The earth is considered the mother of all living beings and plants, the center of fertility. A good soil, like a mother’s womb, gives life to plants. Many plant lovers treat them as their ‘children’ and give them names. Many of them call themselves plants parents.

The design was inspired by natural fertility which visually expressed by pregnancy ultrasound screen. The earth is called mother earth all around the world. By this metaphor of soil the design has been modified and transformed to packaging soil design. The line contains four different types of soil: compost, mulch, gardening and potting soil. The volume of each package is 5 liters and absolutely organic. The ultrasound pregnancy window shape on the package is transparent and shows the type of soil.

The presented design is easily recognised not only by women who already being mother but also by customers who treat plants like their ‘babies’. Interesting fact has been discovered during marketing research — many people use plants as pre-stage of become pet owner or parent. The project is up to date and relevant because during pandemic lockdown a lot of people tried themselves in planting and gardening.

‘Mother Soil’ line is about emotions that customer feel when see the package on shelf. The feeling of mother love arises subconsciously. Nevertheless, the design about the mother’s love, unique design will attract a wide target audience by unique design.