In Rhythm is a cereal with nutritious filling in the form of berries and nuts for your diet. It is perfect for those who want to lead a healthy lifestyle, count calories and not spend a lot of time on it. The porridge is designed for one serving and can be easily taken with you.
Target audience of the brand: these are busy people who want to be in good physical shape, but due to lack of time are forced to eat junk food. The life values of this target audience are proper nutrition, harmony with the world, taking care of yourself and your body.
The main competitors in this area are brands of instant cereals and ready-to-eat mixes. A distinctive advantage of the In Rhythm brand is that it is aimed at an audience that plays sports and watches their diet.
Objective: to develop a product that will help consumers to eat right and keep pace with a healthy lifestyle. It should be compact, convenient and informative – the most necessary thing is to count calories and introduce your diet daily.
Solution: creating a brand of fast healthy food. Brand Essence: Calorie Calculator. The main idea is that eating right is delicious! Therefore, we add additional ingredients to ordinary cereals.
In Rhythm counts calories for you. There is no need to constantly check the product for calorie content, since everything is already written in the package. Its line contains 3 SKU: buckwheat porridge with dried fruits, rice with berries, oatmeal with nuts. You can also make up your daily diet by taking a set of three cups of porridge.
Berry and nut additives on the packaging can add new flavors to dishes, and the recipes on the inside of the label will help you prepare a tasty and healthy dish. The outside label shows the amount of protein, fat and carbohydrates, so you always know the calorie content of the dish. This will help you easily count calories, eat healthy and tasty!
The bright sports packaging makes the product stand out from other brands on the shelf, and the calorie numbers and graphs immediately show all the information you need.
- Agency/Creative: Repina Tatyana
- Article Title: Student Packaging Design Concept for In Rhythm an Instant Diet Cereals by Repina Tatyana
- Organisation/Entity: Student, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Brand Advertising, Packaging Design, Tone of Voice
- Format: Bowl, Bucket
- Substrate: Plastic, Pulp Carton